Levis_ad_2010 Essay Example | Topics and Well Written Essays - 500 words

Levis_ad_2010 - Essay Example arity in boot sizes (size 29) indicate that even if there are similarities in sizes of footwear, women still have differences in shapes and curves where jeans should be custom made and tailored to fit these body shapes. As such, Levi’s emphasizes that they could be relied to meet this particular need of these women. The argument that was presented actually emphasized that jeans should fit women, despite their differences; and not be satisfied with trying to fit in whatever jeans that are available (even if ill-fitted to one’s shape and size). The message was clearly and explicitly embodied in the textual representation of the advertisement, to wit: â€Å"that we should be able to go into stores and find jeans that fit us instead of having to fit into the jeans† (Levis Ad 1). To support this particular evidence, the promoters used rhetorical appeals through the narrative discourse. Initially, the advertisement asserted that â€Å"all asses were not created equal† (Levis Ad 1), which is a rational and logical contention. To support this, the advertisement disclosed that there are girls of different shapes and sizes. It added emotional appeal through using adjectives such as asserting that â€Å"hotness comes in all shapes and sizes†¦(and) deserves jeans that make her curves look like a national treasure† (Levis Ad 1). The credibility of the advertisement is deemed supported by the fact that the manufacturer of the jeans is Levi’s, which has been known to manufacture high quality jeans through the years. The brand alone, speaks of high quality and that the target clientele had been made aware of its ability to manufacture reliable, dependable, and high quality jeans through time. I found the argument and evidence equally persuasive; due to the presentation of rhetorical appeals in the textual discourse; as well as in providing visual illustrations of women where jeans of different styles were shown to fit different shapes and sizes. As such, through the use of

Trichomoniasis Essay Example | Topics and Well Written Essays - 1250 words

Trichomoniasis - Essay Example This sexually transmitted disease is not reportable, so the epidemiologic data remains very difficult to obtain. However, it has been estimated that there are 5 million new cases in the United States each year, which is more than the sum of all cases of Chlamydia and gonococcal infections. The World Health Organization estimates that there is incidence of 173 million new infections of Trichomoniasis worldwide per year. This is also known as Trichomonas vaginitis. It is caused by the sexually transmitted, flagellated parasite, Trichomonas vaginalis. The transmission rate is high; 70% of men contract the disease after a single exposure to an infected woman, which suggests that the rate of male-to-female transmission is even higher. The parasite, which exists only in trophozoite form, is an anaerobe that has the ability to generate hydrogen to combine with oxygen to create an anaerobic environment. It often accompanies bacterial vaginosis, which can be diagnosed in as many as 60% of pat ients with Trichomonas vaginitis (Cates, Jr., 1999, S2-S7). Risk Factors: There are certain risk factors that are associated with Trichomoniasis. These include all the risk factors for sexually transmitted infection acquisition. ... There is generally a longer duration of infectiousness and a high level of asymptomatic infections, especially in men. Many women with annual Pap smear examination have asymptomatic infections. This is responsible for 25% of all cases of clinically diagnosed vaginitis. More than half of infected women and nearly 90% of infected men are asymptomatic, which increases the reservoir of people spreading the infection. Trichomoniasis increases the risks of human immunodeficiency virus (HIV) transmission and HIV acquisition (Horowitz, Mrdh, eds., 1999). Infection: The primary mode of transmission of T. vaginalis is through sexual contact. Transmission by fomites is possible, but is rarely the cause of a symptomatic infection. An inoculums of at least 10,000 organisms is needed to establish a clinically significant infection. Male-to-female transmission rates are higher than female-to-male rates; about 85% of exposed women will contract the infection. Female-to-male transmission rates are more variable, but may be as high as 70% within 48 hours of exposure. Incubation period varied between 4 to 28 days. T. vaginalis resembles anaerobic bacteria more than eukaryotic behavior in that it ferments large amounts of carbohydrates into carbon dioxide and hydrogen gases, causing bubbles. Its presence in the vaginal vault changes the vaginal microbiology-the lactobacilli disappear and anaerobic bacteria predominant. T. vaginalis swims freely in the vaginal discharge but can also attach to the vaginal wall. The cell membranes of the parasite a nd those of the host interdigitate. Trichomonas adhere to vaginal and cervical epithelial cells. T. vaginalis also infects the urethra, Skene's glands, and Bartholin glands. The

Discuss the film techniques that Hitchcock uses to create suspense in Essay

Discuss the film techniques that Hitchcock uses to create suspense in Psycho - Essay Example rther, the paper will describe different scenes and episodes filled with suspense and tension in this film, with a close reference to the activities that will be taking place. At the first instance, Hitchcock leads his audience in a wrong direction and makes them think that Psycho is a romantic film and that it carries a love story by presenting Sam Loomis and Marion Crane in the bedroom. Later Marion steals money from her boss and he makes the audience think that the theme of the film will be love and crime (Leitech and Poague 65). However, the theme of this movie is neither love nor crime, but it is a thriller movie. In fact, the main character in this film passes away before the film is half way. Another moment of suspense and shock is when the audience realizes that Norman Bates puts on clothes that look like those of his mother. His behavior is absurd regardless of the reasons he had for dressing like a woman. The second techniques that Hitchcock uses are false suspense. False suspense gives the audience a lot of shock because they cannot predict what will happen (Skerry 118). He created false suspense in various ways. The first instance is when a cop finds Marion sleeping in her car by the roadside. The audience expects that she will be apprehended, and the money that she was carrying taken away by the cop, but neither of these things happen. Instead, the cop allows her to drive away without suspecting anything despite her uneasiness. More false suspense emerges when the audience sees the cop following her closely behind her car, and for a moment, the audience thinks that the cop is trying to investigate the content of her bag, or even seize it for searching (Skerry 118). The second instance where Hitchcock creates false suspense is when Marion goes to buy a second-hand car. A moment of tension arises as the audience sees a cop watching her movements, especially her panicky appearance and hasty activities. Hitchcock displays another moment of suspense

Lighting for households Essay Example | Topics and Well Written Essays - 500 words

Lighting for households - Essay Example Some like the roof windows act as a means of ventilation, these are relatively cheap to buy and easy to install. Electrical fittings can also be used to provide additional light at night. Instead of using bulbs with a high watt, more bulbs should be used to give an even spread of light. It would be better if the bulbs were changed from a single pendant to fitting one with multiple arms. Table and wall lights should also be installed to provide light and illuminate dark areas. Table, wall and floor should also be installed to improve the quality of light at night. The houses should have white ceilings and light or white walls as this will make the room appear brighter due to reflection of light around the room (Trade Lighting Company, 2014). Illuminating the ceiling and the top half of the room will make the room appear brighter. The fireplace can be used at night to provide additional light as well as heat. Quality of light that gets into households can be improved by doing the simplest and most inexpensive of things, therefore, it is recommended that; curtains should be secured and tied back from the windows to prevent obstruction of the sunlight (Almeida, Bertoldi, and Ricci, 87). Secondly, curtains that blocks light should be avoided since that translates to less light in the room and thus poor lighting. Net curtains should also be avoided since they block the light instead, shades should be fitted The shades and fittings used on the windows greatly influence the amount of light that goes into the house, therefore, they ought to use shades and fitting that will allow and direct light into the house. Ultimate concern should be considered to ensure that the shades do not shield light, but they prevent glare (Almeida, Bertoldi, and Ricci, 90). In addition to this, the windowsills should be white rather than using dark colors since white reflects the light unlike other darker

The Success of Family Run Tourism Agency Essay Example | Topics and Well Written Essays - 1500 words

The Success of Family Run Tourism Agency - Essay Example The essay "The Success of Family Run Tourism Agency" analyzes what a tourism as a family run business needs to be, aims to gauge the extent of the influence of the external factors that have a considerable impact on the family run business and examines the factors which may hinder the success of the family run tourism agency.Information technology has facilitated wider options of holiday destinations to the common man and travel agencies have made it easier for him to go too far flung places by providing the necessary appendages like accommodation, transport etc. In fact ‘consumers are now able to put together more flexible packages via the internet’. At the same time, globalization has dramatically changed the lifestyle of the people. It has brought in a new dimension of work culture and an inherent competition that is both invigorating as well as stressful. The attractive vacation packages which are highly de-stressing in content would be greatly in demand as they woul d rejuvenate body and mind so people can come back to take up their professional life with renewed vigor and enthusiasm.Tourism industry’s challenge is to provide increased value for money either through innovation–driven cost reducing changes in production and marketing processes or through product changes providing more varied tourism experiences. Holidays have always held a special charm for the young and the old alike. Krippendorf says ‘travel is: recuperation and regeneration, restoring body and soul’.

In what ways can an organisation's culture affect or influence (a) Essay

In what ways can an organisation's culture affect or influence (a) structure and (b) employee behaviour Answer by using the organisation G.O.F. case study - Essay Example Galactic Office Furniture is a private sector undertaking and follows a hierarchical organization structure. The basic motive of the project is to determine the effect of the present organizational culture and analyse the aspects of Human Resource Management system within the firm. The in-depth analysis of HRM policies is important as it would help in pointing out the defects in the systems and will necessarily bring out the scopes for improvement. The organisational goals and strategies are influenced by the structure and the culture followed by an organisation. Although the goals and strategies documented by the GOF upper brass is quite challenging and forward looking, still the organisational structure and the work culture followed by it greatly limits its value. According to the new mission, the company started focusing on improving the structure of the organization to improve the efficiency of operation. The operations and the production process need to be improved in order to reduce cost and increase flexibility of the process. This actually demands a change in the organization structure. Whenever there is a change in the system, the top management should be careful enough to bring about the change in the organization culture. (Morrison, Brown, Smit, 2006). Bringing a change is the organizational culture is of course a gradual process and it is time consuming. For that specific reason, it is always considered as a long-term strategic goal in Human Resource Management system. However, in most of the cases, culture might be considered as an abstraction but its forces are derived from the social interaction within the organization. (Schein, 2004, p.5). For that reason when the management seeks to adapt certain change in policy, it is always advisable to start from the core of the organization to bring about a change in the cultural base of the organization. Effective leadership can

Understand The Role Of The Social Care Worker Essay Example for Free

Understand The Role Of The Social Care Worker Essay 1.1 A working relationship is different from a personal relationship. In a working relationship there are set boundaries which can never be crossed and must remain professional at all times. You do not share personal information about yourself or your family. You should always treat everyone equally regardless of your personal opinions and never force your opinions onto anyone, follow your works policies and procedures at all times. A personal relationship is the opposite you don’t have policy and procedures to follow, a personal relationship is much more relaxed and you show each other affection tell each other private things, you share personal information like mobile numbers with family and friends they also know your address. There are no risk assessments or care plans to complete. 1.2 There are lots of different roles which lead to lots of different working relationships. These can differ greatly, when speaking to care workers or other support workers is professional it is a lot less formal than when you speak with a manager, or a doctor that comes to visit a service user the way you address them is much more formal, again when service users family or friends visit it is much more informal but you should always be professional. Understand the importance of working in ways that are agreed with the employer 2.1 It is important to adhere to the scope of the job role because when an employee first starts working they have agreed to adhere to it, and it is a legal responsibility to stay within your job role. This creates a good and effective working environment. By being accountable for your own actions and being respectful of others job roles; it makes an effective working environment to work in. 2.2 Agreed ways of working means following policies and procedures, following individual care plans accordingly, this will also include risk  assessments that are in place and following any codes of conduct. An agreed way of working is working to the standard that was agreed at the beginning of the employer contract. This enables you to work effectively and helps to protect and care for the service users. 2.3 The importance of full and up to date agreed ways of working is the first thing that is put into place before anyone is put into a social care environment. You have a job description which you should read fully. It means that you agree to follow the agreed ways of working to the policies and procedure standards; you should also know that you have the skills and experience to be able to do that job. It is very important to keep up to date with service users care plans and risk assessments also company policies and procedures. Without up to date information the safety and well being of the service users are put at risk and you could be breaking the law. If there were no agreed ways of working put in place it would be impossible to know what was expected of the individual and make it more difficult to care for the vulnerable in our care. Understand the importance of working in partnership with others 3.1 Working in partnership with others can help you with tasks that would be difficult to do on your own. This could be another colleague helping to make checks on medication and booking them in. Other people you can benefit from working in a partnership could be the families of service users, doctors, nurses, occupational therapists, social workers, care workers, advocates, and other health care workers and professionals. These people could help with information that will help you to do your job better by supporting you with any problems you might have, for instance if you have a problem communicating with a service user, by talking to their family or a friend and working together can help you by making suggestions of methods of communication for the service user, or even communicating with the service user themselves to help to reach a solution. With help from others it will make it easier to reach a level of work that you aim for, this makes it possible to care for service users a s fully as possible. 3.2 You can improve partnership working by attending training sessions, and by knowing your roles and responsibilities, and everyone knowing the policies and procedures. It is also a good thing to have good communication between everyone involved. This can make working much easier and efficient. Another way could be by giving honest and unbiased information and opinions to people you work with, this will help to build a bond of trust, and would encourage them to act in the same manner towards you. By doing this it can help provide the best possible care for the service user. 3.3 Try to handle conflict situations by remaining calm, ending the conflict before it starts to escalate and gets worse. Remain respectful of others be open minded don’t be judgemental. There may be times when this is not possible and the following are required. Avoid rising challenges or suggestions you are incorrect. Ask colleagues to listen to you and respect your opinions, but you should be respectful to theirs too. If there is conflict with a colleague and you cannot resolve it then you need to speak to your manager. Always be professional and use your listening skills acknowledge what they are saying by nodding your head, repeat what the other person has said to you, this shows that you are listening to them and not ignoring them which could make matters worse, and show understanding. You should ask your manager for support and guidance if you need it. You should not let your personal feelings affect your professional manner or judgement. This is important as remaining calm can often defuse a conflict situation. 3.4 You can access support and advice about the partnership working to help resolve conflicts from either colleagues, manager, and other social care bodies. The advice is invaluable because of their experience and knowledge in offering ways and methods when dealing with conflicts or partnership working. The manager could help you with the legal side of things and offer professional solutions to conflicts with higher bodies, such as social services or outside agencies. Anytime you have a concern regarding partnership working speaking to any of the above will help to resolve the conflict.